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How to craft an awesome business proposal


How to craft an awesome business proposal


To get new clients or impress the board, you need a powerful tool that makes clear all the goals and objectives of your business to the prospective clients; and for this the perfect tool is a business proposal.


In layman terms, a business proposal is a written offer that a seller gives to a person/company who they wish to do business with. This is usually used for complex sales meaning the one where many factors are seen. It doesn’t require any advanced tool, a presentation or a detailed file with accurate details in short snippets do the work.


If you think only entrepreneurs need a business proposal, you are wrong. Sure, they need it more to land high-quality business deals but in every profession, if you want a good job opportunity having a good proposal will give you a good start.


Here are some tips that will help to craft an awesome business proposal:


  1. Gather all information


When you get a good business deal, it is obvious that you would want to send a proposal ASAP. But before you do that, it is also imperative to gather all the information you can about the clients you are dealing with. Not just about the project but also about the company and its goals.


  1. Answer the 5W and 1H


Your proposal must answer these questions, to reflect on them before getting started-

  • Who will do the project and who will lead it and whom to call if something goes wrong?
  • What is the project about, what to do and what will be the overall cost?
  • Where will you do the work and where you have to send it?
  • When will the work start and when will it be completed?
  • How will the work be done, how to customers will be benefited from it, etc.?
  • Why the client should go for you and why have you chosen the said course?


  1. Start writing


Now, it’s time to start writing the business proposal. No matter the medium- word document or powerpoint presentation, you need to follow these steps:


  • Introduction

Introduce your company and tell what are its goals and objectives and how they resonate with the client’s needs. Tell them something that makes it different from other companies. The introduction should be finished in one page.

  • Executive summary

This is the most important part of the proposal; this is where you convince the client that you are the best option for them by telling about your success stories etc. Also, use direct and factual language.

  • Table of content – if you have long proposals.
    • Body
      This is where you tell about the 5W and 1H in depth. This will also include a separate page on pricing and budgeting (more on that later). The body must also include caveats which are letting the client know what you can or cannot do. This helps curb confusion and problems later.
    • Conclusion
      Once done with your proposal details, you need a conclusion that encourages the consumer to contact you for information and to finalize the details.


  1. Edit the proposal


Once done with it, don’t send it without proofreading it and editing anything that sounds extra or is not required. This also means checking the tone and length- it should be professional and short respectively. The tone should be simple, understanding and clear of technical jargon. Also, don’t exaggerate.


Let’s talk about the designing aspect:


  1. Presentation matters


Make sure that the presentation of your proposal is up to the mark because it matters the most. If the presentation whether it be on paper or computer (slideshow) it looks boring no one will care enough to read the whole thing. So use good, visible points, images where necessary and colors too. You can try Canva’s presentation maker tool to get hold on some unique and attractive slide templates.


Use illustrations to support your text.


  1. Use of graphics


In the 21st century, Graphics have become an integral part of designing a winning proposal as they look appealing and can tell a point clearly. The only issue is using them correctly and when necessary.


  1. Budget


This is the most important section of your proposal. You should have a separate page for this because this is important for the client to know how much they will have to invest. You can make this clear by using graphs and charts. This section should also include the price of labor, and other things. Break it down into different section as this will make it seem less overwhelming.


  1. Send the proposal and track it


The work doesn’t end with sending the proposal via mail as the most company prefers that or in person or via post. After sending, you need to keep track of whether they have got the proposal or not and to remind them to check it and get back to you if you have any questions.


The best tip I can give you is that, think like the client and their needs before you start making up the proposal. This will help you make a great proposal and win the contract too.



Author bio: Prince Kapoor is seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide. You can reach him out at www.princekapoor.com



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